A Punch Above

A Punch Above tells today’s David & Goliath stories of businesses and business leaders overcoming insurmountable odds to achieve sustainable business success. In the face of big tech, big finance and big business, A Punch Above focuses on the compelling stories of small and medium sized businesses that are punching above their weight and making a difference on the world stage by affecting real change. The lessons learned apply across all aspects of business transformation and are engagingly told by brand specialist and former COO of Saatchi & Saatchi Worldwide and the CEO of The Next Practice, Chris Foster as he engages his guests and narrates their transformation journeys.A Punch Above is a FosterEquity production.

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A Punch Above

Take A Leap

January 02, 2021 • Chris Foster • Episode 1

George Hartel is the Chief Commercial officer of Supara Group, an innovative fabric technology company based in Thailand, that felt compelled to enter the US market during the pandemic. In doing so, they were able to establish a direct-to-consumer business that generated millions in sales in 3 months without a single person on the ground.

In this conversation, George takes us through the story of how Supara Group has transformed its offering, transitioned to second-generation leadership and established an innovative partnership with Crayola that allowed them to enter the US market in record time with great effect.

This progressive approach to leadership and business enabled Supara Group to punch above its weight and make a real difference when it mattered the most.