A Punch Above

A Punch Above tells today’s David & Goliath stories of businesses and business leaders overcoming insurmountable odds to achieve sustainable business success. In the face of big tech, big finance and big business, A Punch Above focuses on the compelling stories of small and medium sized businesses that are punching above their weight and making a difference on the world stage by affecting real change. The lessons learned apply across all aspects of business transformation and are engagingly told by brand specialist and former COO of Saatchi & Saatchi Worldwide and the CEO of The Next Practice, Chris Foster as he engages his guests and narrates their transformation journeys.A Punch Above is a FosterEquity production.

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A Punch Above

Culture on Purpose

November 06, 2021 • Season 2 • Episode 1

To kick-off Season 2, I'm delighted to have Roberto Guidetti, Group CEO of Vitasoy, to join me in a 3-part series and share his business leadership insights on Culture, Innovation and Sustainability. In this episode, we start with Culture and the powerful differences we see in the West vs East - from the way the pandemic is being handled to the way it influences business relationships. Roberto takes us to his 'living with COVID' experience in mainland China and Hong Kong. We discussed how his business and the marketplace has changed during the pandemic. As an outsider leading a family-owned company, Roberto shares his experience and insight on connecting Vitasoy's purpose and its ‘reason for being’ as a driver for culture. Using purpose as the single source of truth to galvanize the wider company towards the same shared value. It is a great example that proves ‘doing good and doing well’ can actively coexist.